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- A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Recently I was making a new busine..Harry Hoover , 2009-01-02 01:42
- A New Intel Brand: Do Wholesale Changes Foretell a Better D
I've always considered Intel to be one of the world's best-managed technology brands. Last year, Interbrand ranked Intel as the fifth most valuable brand in the world. And it consistently
..Rod Whitson , 2008-11-18 13:37
- A New Brand Does Not Mean A Name Change
Brand is important even when not changing your name.
If your goal is to grow your market share and your category is relatively mature then re-evaluating your brand is as important as y..Tom Dougherty , 2008-11-18 05:00
- A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by thei..Dina Giolitto , 2008-11-14 08:51
- A Grand Slam for Milk?
The recent âGot Milk?â TV spot produced by Goodby, Silverstein & Partners has been under fire by Major League Baseball for making light of the steroid conflict within the leag..Molly Sunderdick , 2008-11-10 02:10
- A 7 Step Approach To Building A Better Brand
Picture this: You are sitting at a conference table between two business coaches. One coach tells you he has helped many small businesses improve their bottom line. OK. That's great, but
..Jeneth Blackert , 2008-11-03 22:03
- 7 Steps To Brand Success
Let's be clear from the outset. The road to brand success is not easy.
It's true that some people seem to fall upon it by chance and readily make their way from one..Gerard Tannam , 2008-10-28 02:11
- 7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be..Michele Schermerhorn , 2008-01-04 02:57
- 5 Ways In Which Branding Pays Off
There has been a lot written about branding, but I thought I'd take a fresh look at the subject and ask the simple question, âWhy are buyers attracted to brand names?â
..Dr. Gary S. Goodman , 2008-01-04 02:25
- 5 Surefire Ways to Get Your Brochure Thrown in the Trash
Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.
Remember that even if you have the mos..Jeremy Tuber , 2008-01-04 02:02
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