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- Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have wat..Lance Winslow , 2009-05-18 13:11
- Adding To The Mix- A Brand Story
The Key Ingredient
You've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it see..Gerard Tannam , 2009-04-24 08:03
- Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger t..Matthew Keegan , 2009-04-07 08:06
- Accentuating Your Business Building
If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If y..Lance Winslow , 2009-03-01 11:37
- A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Recently I was making a new busine..Harry Hoover , 2009-01-02 01:42
- A New Intel Brand: Do Wholesale Changes Foretell a Better D
I've always considered Intel to be one of the world's best-managed technology brands. Last year, Interbrand ranked Intel as the fifth most valuable brand in the world. And it consistently
..Rod Whitson , 2008-11-18 13:37
- A New Brand Does Not Mean A Name Change
Brand is important even when not changing your name.
If your goal is to grow your market share and your category is relatively mature then re-evaluating your brand is as important as y..Tom Dougherty , 2008-11-18 05:00
- A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by thei..Dina Giolitto , 2008-11-14 08:51
- A Grand Slam for Milk?
The recent âGot Milk?â TV spot produced by Goodby, Silverstein & Partners has been under fire by Major League Baseball for making light of the steroid conflict within the leag..Molly Sunderdick , 2008-11-10 02:10
- A 7 Step Approach To Building A Better Brand
Picture this: You are sitting at a conference table between two business coaches. One coach tells you he has helped many small businesses improve their bottom line. OK. That's great, but
..Jeneth Blackert , 2008-11-03 22:03
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